Super Bowl XLVIII

Champion partners with Nike on Times Square Super Bowl project.




Straight Trucks


Hours to Complete

The Modell’s Times Square project was a product launch for Nike NFL licensed apparel and merchandise, mainly geared toward play-off bound teams for Super Bowl XLVIII. 

Champion’s role was multifold; to manage and coordinate with multiple Nike fixture vendors to ship truckload quantities into New York’s Times Square. 

Nike required white glove service and date/time specific-off hour delivery for this project. It entailed ‘back-to-back’ evening deliveries that started at 10pm and ended at 6am.

Because NYC does not have alleys (thus no dock), and this specific area was not zoned for 53ft trailers, Champion had to off-load and cross dock the blanket-wrapped & skidded fixtures at our partner agents.  Champion staged and held all material for 24 hours and re-loaded it onto (8) straight trucks for Times Square delivery.

With both Nike and Modell’s high-profile personnel onsite, the following expectations were executed:  

  • Liftgate/Pallet Jack with each truck
  • Front Door Inside delivery
  • Disposal of old fixtures 
  • Fixture Placement in store
  • Debris at end of install
  • Onsite Supervision

With the Vendor timelines and ‘ever changing’ production schedules, this program was managed and handled flawlessly by Champion’s dedicated Nike team. More importantly, it was highly viewed and regarded by many key decision makers within Nike NA.

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“Throughout the many years that I have had the pleasure of partnering with Champion for our logistics needs, I have always received the best customer service from the team. I know that I can depend on Champion to get the job done properly and stay in close contact with me until our project is complete. Their online customer portal is easy to use and incredibly helpful for scheduling, tracking, etc. I know that I can always count on Champion!”
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